Pebble Time’s $20M Kickstarter Campaign By The Numbers

TechCrunch

Pebble went back to crowdfunding site Kickstarter to help fund the Pebble Time, its second major hardware iteration. The company likely could’ve gone with a more traditional product launch, with a brief pre-order window or direct to market availability, but the campaign did break Kickstarter’s all-time records, netting over $20 million ($20,338,986 to be exact) from 78,741 backers, which is newsworthy over and above the actual product it’s selling.

In the end, though Pebble Time will have to stand on its own two feet post-campaign as a product, and thanks to Pebble’s use of Kickstarter, we have a unique opportunity to pin down exactly how the launch campaign fared in terms of hard pre-order numbers.

As mentioned, 78,741 backers supported the project, but that doesn’t translate to pre-order totals directly, thanks to the variation in reward tiers. Here’s exactly how many Pebble Time devices (including both Time and Time Steel)…

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