Social Media: High Risk, High Potential Returns

Social Media Scoop

Carefully selecting social media ETFs can provide you with the opportunity to diversify your portfolio and enjoy financial rewards due to user growth.

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Twitter Rolls Out ‘Quality Filter’ to Combat Abuse

TIME

Some lucky Twitter users soon won’t have to see tweets that are spammy or abusive.

The social network is rolling out a new feature called the “quality filter,” which will automatically screen out Twitter mentions that come from suspicious accounts, are abusive or threatening or contain duplicate content. The tweets won’t be deleted from Twitter but they will no longer show up in the recipient’s list of notifications. The feature will only be available to verified users, according to Mashable.

The move marks the latest step in Twitter’s campaign to combat abuse on the social network. In December the company introduced new tools to let users more easily report instances of abuse.

[Mashable]

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There Might Be More Nutritious Chocolate On the Horizon

TIME

Scientists are looking to make chocolate a not-so-guilty pleasure.

Emmanuel Ohene Afoakwa, a professor of food science and technology at the University of Ghana, and his team have figured out a new process for making chocolate that’s healthier and contains more antioxidants. Chocolate’s antioxidants are thought to be responsible for some of its health perks related to cardiovascular health and memory support. Capitalizing on those antioxidants could not only provide better nutrition, but could be of interest to the candy industry. The researchers presented their process at the American Chemical Society’s national meeting in Denver on Tuesday.

Afoakwa and his team showed that tweaks to the storage and roasting processes can result in chocolate with more healthy compounds, but still the same sweet flavor.

The trick is to intervene in one of the many steps before cocoa turns into the chocolate. In typical chocolate-making, pods are first taken from…

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HubSpot – 14 Ways to Increase Your Clickthrough Rate on Twitter

TECHMarket Communications

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March 23, 2015

By Neil Patel

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Tweeting is easy. You can type up anything in three seconds and press « tweet. » But sending a clickable tweet — that, my friend, is a science.

Thankfully, making your tweets clickable doesn’t « just happen » based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.

In this post, we’ll talk about how to put the science of Twitter to work for you so more people click on your tweets.

Defining a « Click » on a Tweet

Before we dive in here, what does it mean for a person to « click on your tweet »? Think about it: There are nine different ways a user can click your tweet. They can …

  1. Retweet your tweet
  2. Favorite your tweet
  3. Click your hashtags
  4. Click your @-mentions
  5. Click your link
  6. Click your picture
  7. Click the white space to expand the tweet
  8. Click your Twitter handle to view your profile

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How to Create a Powerful LinkedIn Company Page With These 6 Simple Steps!

Scarlett Darbyshire

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Creating a LinkedIn company page can bring a wealth of benefits to your business. At a very basic level, you can use it outline the basics of your business and operations, however by taking your LinkedIn marketing to the next level and utilising the many features LinkedIn offers for companies, you can raise brand awareness, promote career opportunities and develop yourself as a thought leader by regularly engaging and sharing quality updates with a rich network of professionals in your industry.

Want to ensure your LinkedIn Company Page becomes a fundamental and powerful tool in your marketing efforts? Check out these 6 simple steps!


Do Your Research
Conducting research before you start using LinkedIn for business is fundamental to a successful page. Your LinkedIn research should include these several key areas;
  • Identify your Target Audience – You will need to know important factors such as who they are, in what…

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